Campaigns
The Water Safety Partnership supports a range of national and local campaigns that promote safer behaviours around water and help prevent drowning.
Led by trusted organisations including RLSS UK, RNLI, and other water safety partners, these campaigns provide valuable advice, resources, and guidance for people of all ages.
Explore the campaigns below to find out more and access information directly from the organisations delivering them.
Drowning Prevention Week
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Led by RLSS UK, Drowning Prevention Week is an annual campaign that raises awareness of water safety and drowning prevention. The campaign encourages people of all ages to learn vital water safety skills, recognise potential hazards, and understand what to do in an emergency.
Find out more and access resources here.
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World Drowning Prevention Day
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Observed annually on 25 July, World Drowning Prevention Day raises awareness of drowning as a preventable cause of death and promotes actions that can help save lives. Supported by the World Health Organization (WHO) and water safety organisations worldwide, the campaign encourages people to learn lifesaving skills, understand water-related risks, and help make water environments safer for everyone.
Find out more and access resources here.
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Respect the Water
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Respect the Water is a national water safety campaign led by the National Water Safety Forum (NWSF). The campaign aims to help people understand the risks associated with open water and promotes simple, potentially lifesaving safety messages, including the importance of knowing what to do if you find yourself in difficulty in the water.
By raising awareness of water-related risks and encouraging safer behaviours, Respect the Water helps people enjoy time in and around water more safely.
Find out more about Respect the Water here
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Float To Live
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Float to Live is a water safety campaign that teaches a simple technique which can help save lives if someone unexpectedly finds themselves in difficulty in the water. By floating on your back, with your ears submerged and your face above the water, you can regain control of your breathing and stay afloat until help arrives or you are able to reach safety.
The campaign encourages people to learn and share this vital lifesaving skill to help reduce the risk of drowning.
Find out more about Float to Live here.
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Splash Safety
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Splash Safety is an RLSS UK water safety campaign that helps parents and carers keep young children safe around water at home. The campaign shares simple, practical advice on staying safe during bath time and around water hazards in gardens, such as paddling pools, ponds, and hot tubs.
By promoting constant supervision and simple safety measures, Splash Safety aims to reduce the risk of drowning and help families enjoy water safely at home.
Find out more about Splash Safety here.
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Speak Up. Be a Mate.
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Speak Up. Be a Mate. is an RLSS UK campaign that encourages young people to look out for one another and challenge risky behaviour around water. The campaign promotes the message that being a good friend means speaking up if someone is about to take an unnecessary risk, such as jumping into unknown water, misusing inflatables, or swimming in unsafe locations.
By encouraging positive peer influence and safer decision-making, Speak Up. Be a Mate. aims to help prevent drowning and keep more people safe around water.
Find out more about Speak Up. Be a Mate. here.
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Don't Drink & Drown
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Don't Drink and Drown is RLSS UK's national water safety campaign, which raises awareness of the dangers of being near water after consuming alcohol or drugs. The campaign encourages people to make safe choices, look out for their friends, and avoid routes that pass close to water when travelling home after a night out.
By promoting personal responsibility and safer decision-making, Don't Drink and Drown aims to reduce the number of preventable water-related deaths and incidents.
Find out more about Don't Drink and Drown here.
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